Paid media strategist · Growth partner

Strategy-led
paid growth.

I'm Eugeniu Cechirlan. I partner with founders and marketing teams to build, run and scale paid acquisition on Meta, from strategy and measurement to day-to-day media buying.

Accountable to pipeline, revenue and return on ad spend, not just clicks.

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Approach

Diagnose first. Then scale.

Every engagement starts with understanding the business, not with ad spend. I audit the account and its measurement, define the growth model and KPIs, then build and scale what the data proves, reviewed with you every week.

Measurement before media
Every test starts with a hypothesis
Budget follows proven results

Growth planStandby

Objective

Diagnose account & measurementQueued
Define growth model & KPIsQueued
Architect campaigns & audiencesQueued
Launch hypothesis-led creative testsQueued
Scale winners · weekly reviewQueued

Performance reviewIllustrative

Reach

Clicks

Leads

Calls

Revenue

Portrait of Eugeniu Cechirlan — Eugeniu Cechirlan · Paid media strategist

About

I set the strategy. I run the media. I own the numbers.

One accountable partner across strategy, buying and measurement, so nothing gets lost between an agency, a freelancer and an in-house team. I work with coaching, education, event and e-commerce brands across the US, UK and Europe.

DisciplinePaid social strategy & media buying

PlatformMeta (Facebook & Instagram)

MarketsUS, UK & Europe · remote

Services

What I take ownership of.

Four areas, run as one system. Engage me for the full scope or for the part your team is missing.

Growth strategy

Offer and funnel review, audience strategy, budget planning and the KPIs every campaign is measured against.

Channel plan
KPI framework
Budget model

Media buying

Campaign architecture, daily management and budget scaling on Meta, with structured creative and audience testing.

Account structure
Creative testing
Scaling

Measurement

Pixel, Conversions API and attribution set up and audited so decisions are made on data you can trust.

Pixel & CAPI
Event mapping
Attribution

Reporting & advisory

A weekly performance review covering cost per lead, cost per acquisition and revenue, with clear next steps.

Weekly review
Insights
Roadmap

Most ad accounts are tangled.

I make them clear.

StructureMeasurementTestingReporting

Scroll

Engagements

Ways we can work together.

Each engagement is scoped in writing before work starts, with clear deliverables and KPIs.

Growth partnership

Ongoing ownership of paid acquisition on Meta: strategy, media buying, testing, measurement and weekly reviews.

Best forBrands ready to scale a proven offerFormatMonthly retainer

Account audit & rebuild

A full review of structure, tracking and performance, followed by a prioritised plan and a rebuilt account.

Best forAccounts with rising costs or unclear dataFormatFixed-scope project

Funnel launch

Strategy, tracking and campaigns for a new offer, webinar or event, from first test budget to a stable cost per result.

Best forNew offers, launches and live eventsFormatFixed-scope project

Measurement setup

Pixel, Conversions API and attribution implemented and verified end to end, so every campaign reports on the right events.

Best forTeams that don't trust their numbersFormatFixed-scope project

Sectors

Coaching & consultingEducation & webinarsLive eventsE-commerceFinancial services

Principles

Clear terms, full transparency.

How every engagement is run, whatever its size.

100%

of your ad accounts, pixels and data stay yours. I work inside the access you grant.

Scoped in writing

Deliverables, KPIs and fees are agreed before any work starts.

Spend stays separate

Ad spend is paid by you directly to Meta and is never part of my fees.

Weekly visibility

You see what was spent, what it returned and what changes next, every week.

Confidential

Client data, results and business details are never shared without permission.

FAQ

Frequently asked.

If your question isn't here, send it over by email.

How are engagements priced?

Growth partnerships are a monthly retainer; audits, launches and measurement setups are fixed-scope projects. Fees are agreed in writing before work starts and invoiced in USD. Ad spend is separate and paid directly to Meta.

Which markets do you work in?

Mostly the US, UK and Europe. I work remotely and align calls and reporting with your time zone.

What do you need to get started?

Access to your Meta Business Manager, ad account and pixel, plus a call about your offer, funnel, margins and targets.

How do you report on performance?

A weekly review covering spend, cost per lead, cost per acquisition and revenue, what changed, what was learned and what comes next.

Do you guarantee results?

No one honest can. Results depend on the offer, creative, landing pages and the platform. What I commit to is a clear strategy, disciplined testing and transparent reporting.

Contact

Let's talk.

Tell me about your business, your offer and where paid acquisition stands today.

Name

Eugeniu Cechirlan

cechirlan.eugeniu@pm.me

Phone

+373 79 091 001

Last updated · 11 November 2026

Privacy Policy

This policy explains how I, Eugeniu Cechirlan, an independent paid media strategist, collect and use personal data when you visit this website, contact me, or work with me, and how I handle personal data that clients share with me to run their advertising.

1. Who is responsible

For data about website visitors, prospects and my own clients' contacts, I am the data controller. You can reach me at cechirlan.eugeniu@pm.me or +373 79 091 001.

2. Data I collect

When you contact me

Your name, email address, phone number, company, role and anything you choose to tell me about your business.

When we work together

Business contact details of the people I work with, billing details, contracts and invoices, and our correspondence. I never ask for your passwords: access to ad accounts is granted through Meta Business Manager roles.

When you visit this website

This website has no contact forms, no cookies, no analytics and no tracking pixels. Fonts are served from this site, not from third parties. The hosting provider automatically records technical data (IP address, browser and time of request) in server logs to deliver and secure the site.

3. Client data I process on a client's behalf

To run campaigns I may access data that belongs to my clients, such as ad account and performance data, Meta Pixel and Conversions API events, lead and CRM data, and customer lists used for Custom Audiences (which Meta hashes before matching). For this data the client is the controller and I act as their processor: I use it only to deliver the agreed services, on the client's instructions, and I do not use it for any other purpose. The client is responsible for having a lawful basis, and where required consent, for collecting this data and for the privacy and cookie notices on its own websites. A data processing agreement is available on request.

4. Why I use your data

Replying to enquiries and preparing proposals: steps taken at your request before a contract, and my legitimate interest in running my business.
Delivering services and managing the relationship: performance of our contract.
Invoicing, accounting and tax: legal obligations.
Keeping this website and my systems secure: legitimate interests.

I do not use your data for automated decision-making, and I do not sell or rent it.

5. Who I share it with

Only with service providers that help me run my business, under appropriate confidentiality and data protection terms:

email, communication and file-sharing tools
advertising platforms (Meta) and the attribution or reporting tools used in a client's own accounts
banking, payment and accounting providers
the website hosting provider

I may also disclose data where required by law or to establish or defend legal claims.

6. International transfers

Some of these providers are located outside your country, including in the United States. Where data protection law requires it, transfers rely on safeguards such as adequacy decisions or the European Commission's Standard Contractual Clauses.

7. How long I keep it

Enquiries that don't lead to an engagement: up to 12 months.
Client contracts, invoices and related correspondence: for the engagement and afterwards as long as tax and accounting law requires.
Client data shared for campaigns (for example customer lists or CRM exports): deleted or returned within 30 days of the end of the engagement, and my access to client accounts is removed.

8. Security

I protect data with measures appropriate to the risk, including encrypted email, two-factor authentication on the accounts I use, role-based access instead of shared passwords, and access limited to what the work requires.

9. Your rights

Depending on where you live, you may have the right to access, correct or delete your data, to restrict or object to its use, to receive it in a portable format, and to withdraw consent where processing is based on consent. To exercise any of these rights, email me. If your data reached me through one of my clients, please contact that client first; I will help them respond. You also have the right to complain to the data protection authority in your country.

10. Changes

I may update this policy when my services or the law change. The date at the top shows the latest version.

11. Contact

Eugeniu Cechirlan · cechirlan.eugeniu@pm.me · +373 79 091 001

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Last updated · 11 November 2026

Terms of Service

These terms apply to paid media strategy, media buying, measurement and reporting services provided by Eugeniu Cechirlan ("I", "me") to a business client ("you"), and to the use of this website. If a signed proposal or statement of work says something different, the proposal or statement of work takes priority.

1. Services and scope

The services, deliverables, KPIs, timeline and fees of each engagement are set out in a written proposal or statement of work. Work outside that scope is agreed and priced separately before it starts.

2. Your responsibilities

Provide timely access to your Meta Business Manager, ad accounts, pages, pixel and any tools needed, plus the information and approvals the work depends on.
Own or hold the rights to the creatives, copy, trademarks, testimonials and other materials you supply, and confirm they can be used in advertising.
Make sure your offers, claims, landing pages and products are accurate and lawful, including any income, health or financial claims.
Have a lawful basis, and where required consent, for the customer data and tracking used in your campaigns, with the privacy and cookie notices your websites need.
Comply with Meta's Advertising Standards, including special ad category rules for credit, employment, housing and social issues where they apply.

3. Ad spend and platform accounts

Advertising spend is charged by Meta directly to your payment method and is never part of my fees. Ad accounts, pages, pixels, audiences and data remain yours. Platforms can reject ads, restrict or disable accounts, change policies, delivery or attribution, or suffer outages; these decisions are outside my control. I follow platform policies and will help you resolve such issues, but I am not liable for them.

4. Fees and payment

Retainers are invoiced monthly in advance; projects are invoiced as set out in the proposal, usually with a deposit before work starts.
Invoices are issued in USD unless agreed otherwise and are payable by international bank transfer within the period stated on the invoice.
If an invoice is overdue, I may pause work after giving written notice until it is paid.
Fees for work already delivered are not refundable.

5. Performance

Advertising results depend on many factors outside my control, including the offer, pricing, creative, landing pages, sales process, competition and platform changes. I commit to skilled, diligent and transparent work, but I do not guarantee specific results such as cost per lead, return on ad spend or revenue.

6. Term and termination

Retainers run month to month and either side may end them with 30 days' written notice, unless the proposal says otherwise. Either side may end an engagement immediately if the other materially breaches these terms and does not fix it within 7 days of notice. When an engagement ends, I hand over account documentation, remove my access, return or delete client data, and issue a final invoice for work delivered.

7. Intellectual property

Once paid in full, you own the deliverables created specifically for you, such as campaign structures, ad copy and reports. I keep ownership of my general know-how, methods, templates and tools, and grant you the right to use any that are built into your deliverables. I will only name you or show your results publicly with your written permission.

8. Confidentiality

Both sides keep the other's non-public business information confidential during the engagement and after it ends, and use it only for the engagement. This does not cover information that is public, already known, or required to be disclosed by law.

9. Data protection

Where I process personal data on your behalf, I act as your processor and handle it as described in my Privacy Policy. A data processing agreement is available on request.

10. Liability

I am not liable for indirect or consequential losses, lost profits or revenue, or ad spend lost because of platform decisions. My total liability for any engagement is limited to the fees you paid me in the three months before the claim. Nothing in these terms limits liability that cannot be limited by law.

11. Independent contractor

I work as an independent contractor, not as your employee or agent, and may work with other clients, including in your sector, while keeping your information confidential.

12. Governing law

These terms are governed by the laws of the Republic of Moldova. Both sides will first try to resolve any dispute in good faith before going to court.

13. Use of this website

The content of this website is general information about my services and is not professional advice. It is provided as is and may change without notice.

14. Contact